Use of Multimedia. Benefits. Approach. Execution

92WEST :: Design with Impact
92WEST :: Design with Impact

Multimedia, in it’s most basic of components, amounts to the combined use of several media such as sound and full-motion video / graphics.  As time progresses, and the demands from our current and future clients increase, it will be in a firm’s best interest to include various aspects of audio / video / interactive content to further their message and allow the  audience to relate to their message.

BENEFITS TO YOUR COMPANY:
Clarity
By combining a number of media together you can make the overall effect much more appealing. This helps to maintain the attention of our target audience.  Websites, Interactive CDROM’s, Kiosk Displays and Video in particular have a very powerful effect on people, lending a perceived credibility to your message which is often otherwise missing or forgotten over the passage of time (days, weeks or even hours).

Interactivity
People, in general, do not think in a linear fashion and will tend to jump from one point of interest to the next; not necessarily in any discernible order.  Products that cater well to non-linear thought processes become more user friendly and consequently more successful. Interactivity, when properly implemented, can provide an audience with the ability to query the information given to them and allow the end user to have a more personalized and interesting results.

APPLICATIONS:
Websites
Rich Media Applications
Advertisements
CDROM / DVD
• Project Information
• Walk-Through Animation
• Education on  Services
Interactive Kiosk Display
Supporting Graphics
External Communications
Video Blogs
Presentations
Games & Simulations
Desktop Applications

DELIVERY / PACKAGING:
The single greatest issue to be addressed when embarking on a multimedia project is the delivery. It is important to consider how your target audience will view the finished product, or even if they will be able to. If you produce work for viewing online or via a CDROM, then you should be fairly confident that your target will have a computer on which to view it. This is by no means a certainty. And even if they do, you should consider the specification of the computer they will likely be using. Computers come in a myriad of different specifications of both software and hardware. If your multimedia uses sound of any form then your target’s computer will need some way to play it. Also, multimedia, by combining a range of different visual and audio characteristics, can be very demanding on a computer’s memory capabilities. It is virtually impossible to create one multimedia package that will run faultlessly on every machine.

There are two ways around this dilemma. Firstly you can control the delivery hardware yourself. If your product is intended for use within a specific organization, then you may take steps to ensure that the hardware throughout the organization is of a sufficient specification to run your multimedia package. The second option, favoured by nearly all software developers, is to print the minimum specification of machine on which the software should run.

There is always the possibility that your multimedia package will clash with third part software. But then that is usually considered to be the responsibility of the owner of the computer who installed the extra software (well how were we to know you were going to install a screen saver?)

TYPICAL SCHEDULE FOR DELIVERY:
a. Creative Brief – Establish Audience / Time frame / Function / Content
b. Sitemap
c. Concepts
d. Acquire Approved Content
e. Layout Content in Static Format for Review
f.  Break Down Components
g. Implement into Desired Medium
h. Test / Test / Test – Confirm Layout & Potential Bugs
i. Implement on Live Media
j. Test Some More
k. Training if Needed
l. Delivery

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