Holiday Card for American Games, Inc.


92 West worked with American Games, Inc. to create a holiday card for the 2014 season.  We were able to create a After Effects editable video card utilizing 11 supplied photos and some basic messaging. As an added feature, we created a responsive e-mail that incorporated their video and an added link to the primary site (just in case anyone had issues viewing it).  Overall, a fun, quick and easy project for us and we’re happy that the client loved the end result!  

Happy Holiday’s from 92 West!



Source link

Holiday Card for American Games, Inc.


92 West worked with American Games, Inc. to create a holiday card for the 2014 season.  We were able to create a After Effects editable video card utilizing 11 supplied photos and some basic messaging. As an added feature, we created a responsive e-mail that incorporated their video and an added link to the primary site (just in case anyone had issues viewing it).  Overall, a fun, quick and easy project for us and we’re happy that the client loved the end result!  

Happy Holiday’s from 92 West!



Source link

Holiday Card for American Games, Inc.


92 West worked with American Games, Inc. to create a holiday card for the 2014 season.  We were able to create a After Effects editable video card utilizing 11 supplied photos and some basic messaging. As an added feature, we created a responsive e-mail that incorporated their video and an added link to the primary site (just in case anyone had issues viewing it).  Overall, a fun, quick and easy project for us and we’re happy that the client loved the end result!  

Happy Holiday’s from 92 West!



Source link

Holiday Card for American Games, Inc.


92 West worked with American Games, Inc. to create a holiday card for the 2014 season.  We were able to create a After Effects editable video card utilizing 11 supplied photos and some basic messaging. As an added feature, we created a responsive e-mail that incorporated their video and an added link to the primary site (just in case anyone had issues viewing it).  Overall, a fun, quick and easy project for us and we’re happy that the client loved the end result!  

Happy Holiday’s from 92 West!



Source link

Holiday Card for American Games, Inc.


92 West worked with American Games, Inc. to create a holiday card for the 2014 season.  We were able to create a After Effects editable video card utilizing 11 supplied photos and some basic messaging. As an added feature, we created a responsive e-mail that incorporated their video and an added link to the primary site (just in case anyone had issues viewing it).  Overall, a fun, quick and easy project for us and we’re happy that the client loved the end result!  

Happy Holiday’s from 92 West!



Source link

Holiday Card for American Games, Inc.


92 West worked with American Games, Inc. to create a holiday card for the 2014 season.  We were able to create a After Effects editable video card utilizing 11 supplied photos and some basic messaging. As an added feature, we created a responsive e-mail that incorporated their video and an added link to the primary site (just in case anyone had issues viewing it).  Overall, a fun, quick and easy project for us and we’re happy that the client loved the end result!  

Happy Holiday’s from 92 West!



Source link

Know Your SEO Basics

How do search engines work?

Search engines aim to build an index of all web pages via crawlers. These bots follow links (href and src) and index the files they encounter. When you enter a search query, search engines retrieve the most relevant web pages from their index and sort them based on several ranking factors.

What is black-hat / white-hat SEO?

White-hat SEO refers to techniques which search engines recommend as part of good design. They produce long-term results. Black-hat SEO involves techniques that are disapproved of by search engines. These can get your site penalized or ultimately banned from the index.

Which SEO tactics are considered black-hat?

There are several techniques that are considered black-hat, such as:

  • Keyword stuffing: packing long lists of keywords on your site. The content usually has little or no value.
  • Cloaking: serving different content to crawlers and visitors.
  • Hidden text: hiding keyword-rich text in the background or off-screen.
  • Doorway pages: pages created specifically for crawlers.

Which factors affect the ranking of my pages?

There are more than 200 factors which are used to determine the relevancy of your pages. We don’t know all of them, but research has identified several important elements:

  • Backlinks: a link to a site is seen as a vote for that site. The more links a page gets, the better. Links from domains with a high authority are more valuable.
  • On-page factors: such as the title of the page, formatting, content, images and so on.
  • Domain age: as a rule of thumb; older is better.
  • Update frequency: frequently posting new articles or updating pages generally has a positive effect.

 

Search Engine Result Pages

Why isn’t my site showing up in the search results?

This is probably one of the most common SEO-related questions. There are several causes which might prevent your site from showing up in the search results.

First of all you should perform a site: search in Google (e.g.: site:92west.com) to see if it has been indexed yet. If you see a list of pages, your site has been crawled and indexed by Google. If you see the following message it has not yet been indexed or it might have been removed from the index by violating Google’s Guidelines.

How can I remove a page from Google’s index?

You can prevent a page from being indexed by Google with the help of the robots.txt file or robots meta tag. If you want to remove a page that has already been indexed, you can do this via Webmaster Tools > Optimization > Remove URLs.

Can password protected pages get indexed?

No, search engines can not crawl the content on password protected pages, hence they can not be indexed.

Can search engines index pages that are served via an https-connection?

Google can index https-pages (PayPal’s homepage is indexed as a https-version for example).

Warning: this can sometimes be the cause of duplicate content if both http and https versions are indexed.

Does traffic affect my ranking?

Short answer: no.

Why not? Because the amount of traffic a page receives is not a ranking factor. Yes, high traffic websites are usually correlated with high rankings, but the high ranking is not a direct consequence of traffic. Search engines don’t know how much traffic a website gets. They know how much they sent to a website, but they don’t know how much direct or referral traffic it may get, so they have incomplete data. And if you’re using Google Analytics on your site, Google can’t use this data due to privacy concerns.

So traffic doesn’t affect your ranking. Your link profile, content, domain authority, etc. affect your ranking. This will in turn improve the amount of visitors you get.

Why do my search results differ from my friend/colleague?

Sometimes you might see different search results than someone else. This is due to search personalization. Search personalization is based on your search history and is tracked via your Google+ profile or cookies. For this reason SERPs might sometimes look a little bit different.

Don’t worry though, search personalization can be disabled.

How do I get my new site indexed?

It’s impossible to appear in the search results if search engines don’t know your site exists, hence why a lot of people ask how they can get their new site crawled and indexed. There are several things you can do:

  • Create an XML Sitemap and submit it via Google / Bing Webmaster Tools. This is an easy way of informing search engines about the pages you have already published.
  • Create some backlinks to your site. Crawlers discover new pages by following links. Doing some basic link building can help your new site get indexed.
  • You can submit your site to Google. Some people argue that this method has become obsolete, but it can’t harm your site and only takes a few seconds. So wouldn’t you do that? Use Google’s webmaster tools to submit your new site.

When should I begin seeing improvements in my rankings?

This is a rather tough question to answer. Improvements can be seen after a few days, weeks or even months. There are several factors to consider, such as the previous state of the website, the amount and type of changes, crawl rate, keyword competitiveness and so on. SEO is usually a long term strategy that can take several months.

Does a Google +1 affect rankings?

Yes, but only marginally.

Domains

Do domain extensions matter?

Country-specific domain extensions (.de, .fr, .it…) can help you rank for local searches in your country. There is no ranking benefit of choosing a certain generic domain extensions (.com, .net, .org…).

Should I invest in exact-match domains?

Exact-match domains are, as the name suggests, domain names that match a certain keyword or phrase. For example: if you want to rank for the term ‘rare baseball cards’, you could buy the domain rarebaseballcards.com (exact match domain).

This type of domain used to be really powerful in the past. However, in September last year an algorithm update was released that reduces low-quality exact-match domains in search results. I suggest choosing a short domain name which is easy to remember.

I just migrated my site to a new domain. When it comes to SEO, what should I pay attention to?

The most important aspect of a site migration is URL redirection. Use a 301-redirect to send visitors from the old pages to the new. You can notify Google of a site migration via Webmaster Tools (Configuration > Change of address).

Content

Should I optimize my page for the singular or plural of my keyword?

When you write naturally, you automatically use both forms in your text. Remember that it’s important to provide your readers with quality content. Text that has been over-optimized for a single keyword (without variations, synonyms, etc), will not be pleasant to read. Visitors come first, search engines second!

What is long tail traffic?

Long tail traffic comes from very specific keywords. So instead of ‘photoshop tutorial’ (short tail keyword), you get traffic from ‘photoshop tutorial for photo manipulation’ (long tail). Long tail traffic has less competition than traffic from short tail keywords.

Which meta tags should I use?

The meta keywords tag has become redundant, so you don’t have to add it. The meta-description tag on the other hand, is still be useful to convince people to visit a page.

What is search engine friendly design?

Search engines have trouble reading certain content types (images, video’s, flash…). A search engine friendly design is a website that can easily be crawled and indexed.

Does content length matter?

Search engines prefer longer pieces of content (usually +300 words). But that doesn’t mean shorter articles can’t perform well. It’s better to focus on the quality of your content than on content length.

How can I optimize images?

There are three ways to optimize an image:

  • File-name: choose a descriptive file name instead of a random string of words and numbers.
  • Alt-tag: add an alt-tag with a short description to your image.
  • File size: find a balance between file size and quality for improved loading times.

What is duplicate content?

Duplicate content is exactly what you think it is: two pages which have identical content. In this case Google rarely shows both pages in the search results, so duplicate content can be problematic.

Duplicate content can be created intentionally (for example the print version of a page) or accidentally (because of URL parameters, inconsistent linking, etc.).

URLs

Should I use absolute or relative URLs for internal linking?

For example:

Absolute URL: http://website.com/blog/page.html

Relative URL: /blog/page.html

Relative URLs exclude the root domain of the site. When it comes to SEO, it’s best to use absolute URLs.

How should I split words in a URL?

It’s best to use hyphens (-). Using other punctuation marks, such as underscores (_) and plus signs (+) might confuse search engines. Using no separators at all should also be avoided.

Should I use subdomains or subfolders?

It’s best to use subfolders. This can facilitate the correct indexation of your pages by search engines. If you have several, non-related products, you can use subdomains.

Can Google index dynamic URLs?

Google has come a long way when it comes to handling dynamic URLs. Most of the time they will interpret the various parameters correctly. However, you can help Google with this task via Google Webmaster Tools.

Links

Are reciprocal links bad?

No, reciprocal links aren’t bad. However, one-way incoming links seem to be more valuable.

What is a link farm?

A link farm is a massive network of sites with a single purpose: linking to other websites. These types of links are considered to be a form of spam.

What is a nofollow link?

Nofollow is a link attribute that tells search engines not to pass any PageRank to the linked page. This means that a nofollow link will not improve your ranking.

Someone wants to pay me to place a link to his site on my site. Should I do this?

The practice of buying links to improve the ranking of a page goes against Google’s Webmaster Guidelines. This is no surprise because you’re basically manipulating Google’s algorithm. That’s why these tactics are considered black-hat. Worst case scenario is a penalty for your site. But in reality it’s pretty hard for Google to discover paid links. Nevertheless it’s best to be careful.

Can other websites damage my site?

In theory, competitors can harm your website by building a high volume of low quality links to it, or links from malicious websites. Google developed a tool to counter these practices, called the Disavow Tool. The Disavow Tool allows you to tell Google which links to ‘ignore’.

What is negative SEO?

Same answer as above: low-quality links to a site that damage a site’s ranking. These links have a detrimental effect and have therefore earned the name “negative SEO”.

Cutting Edge Business Cards

92 West is happy to announce the launch of Cutting Edge Business Cards! As we have grown as an advertising agency we realized that their was an under served niche market; high impact and professional looking business cards. Thus CEBC was born!

We have contracted with local printers as well as companies in California, New Jersey, Texas and Florida to provide a high quality, but lost cost alternative to Vista Print.  As we continue development on the site you’ll see additional innovations that will allow customers to create and save their cards, re-order as needed and share them with other professionals.

Our team here at 92 West, took on the branding and web development as we would any project.  We set a budget and a time table for implementation.  In print, most logos and corporate materials consist of cyan, yellow, magenta and black.  We decided to implement a wider range of colors and go from magenta to red and “brick red” tones.  The e-commerce system was built on ExpressionEngine with the Exp:resso Store module.  We also custom programmed a module to allow customers to upload artwork post order creation which directly interfaces with the store module to approve, delete or un-approve artwork as needed.

As with any good site needs to be connected socially, we used DevDemon’s Campaign module to connect the site’s channel entries to Facebook, LinkedIn, Twitter, Tumblr and Google+. A great way to streamline your social posting and optimize your time doing so.

Please check out 92 West’s latest project; http://www.cuttingedgebusinesscards.com.

If you would like to know more on how we developed the site or would want an e-commerce site of your own please contact 92 West at 402.953.4395 or by clicking our request a quote link.

 

 

Search Engine Starter Package

SEO ADJUSTMENTS TO YOUR WEBSITE:
1.  Keyword Research and Recommendation.
2.  Content Updates – Apply or Adjust Heading Tags, Bold Content
3.  Meta Tag Updates – Title Tag, Description and Keywords

DELIVERABLE:
Detailed Analysis of Current Site, Recommendations for Improvements Needed to Acquire Page 1, Rank 1 Results. Executive Summary and Action Items to Complete to Achieve SEO Goals.

EXTERNAL TO WEBSITE SERVICES (TAKES 4 WEEKS TO SEE RESULTS):
1.  Account Creation for Use In Posting Articles
to Selected Article Directories
2.  Rewrite Related Article and Implement Keywords
to Article Directories
3.  Verify Article Acceptance
4.  Alexa Rank Improvement Analysis
5.  Backlinking to Related Blogs / Websites
6.  RSS Feed Submissions to RSS Feed Directories
7.  High Page Rank Backlinks

DELIVERABLE:
Backlink Improvement Report and High Page Rank Backlink(s)
Locations Verified.

TRACKING PROGRESS:
We can track the keyword rankings of all of your keywords, along with your traffic to your website and your bounce rate. The more keywords you have on page 1 the more target traffic your website will receive. The more target traffic your website recieves you should have a lower bounce rate, along with a longer average time on the site. At the end of each month (3 months) you will receive and easy to follow progress report to see improvements.

Total Estimated Cost
$750.00

Contact Jamie at 402.620.2633 for more information or to set-up an appointment today!

Skutt Catholic

92 West was contacted by Skutt Catholic High School in November of 2013 and was looking for an update to their existing website with responsive design / development in mind.  We set out to create a fundamentally simple way to incorporate all their existing content (over 300 pages) into an easily learned content management system; ExpressionEngine.

The results speak for themselves.  We combined over 20 different departments into seven template (publishing) groups which allows the administration freedom to post content in a variety of ways while keeping the content editing simple and standard across the platform.  Please check out http://www.skuttcatholic.com and tell us your thoughts on this new, responsive, CMS driven website.

Software:
ExpressionEngine, NavEE, Editor, Channel Images, Channel Video, Forms, SuperSearch, LowSearch, Password Manager and SEO Lite.

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.2633
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

 

Search Engine Optimization

Search Engine Optimization by 92 West

Transcript Below:

Today 94% of consumers and businesses search the Internet before buying a new product or service.

They submit they’re keywords for search and get a list of relevant website in return.

People tend to visit websites that are at the top of these lists, because they appear to be more relevant to their search.

Most, find their competitors at the top of these lists.

Studies show that if your website is not at the top of these lists, you’ll never reach your customers online.

If you’ve ever wondered why your competitors rank is better than yours, then know it’s because of a marketing technique called SEO.

SEO means search engine optimization.

This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched.

The search engine system collects information about every page on the web, and can help people fine exactly what they are looking for.

When your page gets higher rankings, it helps more people to find you.

To get higher rankings, your website must have all the ingredients that search engines are looking for.

This is where SEO can help.

SEO looks for Text, Content, Links, Page Titles and other pieces of relevant information contained within the HTML code of your website.

This way when someone searches for books, the search engine will narrow down the results to show pages that contain the words searched for.

To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers.

Without SEO, your site will never be found online by your customers.

In today’s competitive world, you need solid SEO techniques to get your site to the top of search results.

We are experts in SEO.

We help businesses become more visible on the internet.

Visit 92 West to learn more about us or call 402.620.2633 to discuss how we can help you achieve your SEO goals.

Services:

  • SEO & SEM Strategy Development
  • SEO Classes and Training Available
  • SEO Book Available for Purchase
  • Keyword Research
  • Alexia Ranking Improvement
  • Onsite SEO
  • Social Networking
  • Backlink Campaign
  • Search Engine Popularity
  • Website Submission to Search Engines
  • High Page Rank Backlinks
  • Blog SEO Set-up
  • SEO Strategy Reports + Review
  • Article Submission(s)
  • Video Submission(s)
  • Profile Submission(s)
  • RSS Submission(s)
  • Rank Tracking
  • Twitter Marketing
  • Bookmarking

The Education and Research Foundation

The Education and Research Foundation (ERF) has donated almost $6 million for education and research exclusively in nuclear medicine and molecular imaging and 92 West has given them a new platform and brand to spread the word.

The new website is an ExpressionEngine content management system which is build for ease of use and implementation of text and graphics.  The system also contains easily managed forms and an online payment system to manage donations to their cause.

 

 

 

 

 

 

 

 

Please check out https://www.mierf.org for more details.

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.2633
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

Graphic / Web Designer Position

Web / Graphic Designer | Posted 12/13/2013

We are seeking a highly creative, enthusiastic, motivated and team playing Graphic / Web Designer to join our agency in Omaha, Nebraska. As part of a fast paced, cutting edge environment you will play a key role in the design and build of exciting new media solutions as well as maintaining brand standards for existing clients.

Your Background

  • You’ve 2+ years experience creating digital masterpieces.
  • You’ve got a portfolio of work that will make us drool
  • You possess a strong desire to create the best digital projects online.
  • For you, designing & Front End developing websites is like breathing.
  • You can design for print and know what the difference between  a spot color and a process color is.
  • You’ve got experience in the responsive web process
  • You’re both experienced and passionate about UX and UI design.
  • You’re committed to constantly bettering your skills & knowledge.
  • You’re tuned in to the latest web trends and styles
  • You’re confident when attending or dealing with client briefings.
  • You can work creatively across a broad range of tasks from creating  responsive websites, landing pages, digital display banners  and email graphics
  • You can easily handover your work to a developer and work closely with them to ensure your vision is delivered.
  • You’re open to share your knowledge with colleagues and contribute socially
  • You have some level of branding knowledge and experience
  • You have a soft spot for retro computer consoles
  • You like dogs, especially small ones that like  to sleep on laps and sneeze in your face.
  • You once wrestled a buffalo and then swam in shark infested waters…. or have another cool story to tell us in your interview.

Your Role

This is not just a job, it’s a lifestyle choice. We as creatives don’t ‘switch off’ when we go home, we’re always expanding our knowledge, skills and are always looking to be inspired by anything or anyone.

The role we are offering provides the opportunity to work alongside an award-winning team and do inspiring / different work:

  • Creating responsive websites from planning stages, wireframes to development handover
  • Create and influence the way people see a brand through marketing and graphic design
  • Creating results focused search landing pages
  • Planning, storyboarding and designing digital display campaigns
  • Creating various imagery for use in email or social media campaigns.

This role will also allow the opportunity to build and develop new skills whilst also encouraging you to share your skills and knowledge contributing to the new company website (coming in February).

  • Negotiable Salary
  • Regular Staff Socials
  • Latest Software and Apple Macs
  • Relaxed Studio Atmosphere – T-shirts and Jeans Usually – Only need to dress when meeting clients.

To Apply:
Please send your write-up, resume and portfolio to careers[@]92west.com or mail them to:

92 West
13504 Stevens Street
Suite C
Omaha, Nebraska 68137

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Development | Photography | Omaha Web Design | Search Engine Optimization

 

Edge Magazine

Edge Magazine, a modern and unique, community based magazine, approached 92 West with a challenge to make an online edition that was completely different from anything in the region and make the new site compliment their print version; delivered monthly.

We delivered in spades!  The online edition is an easily managed site through an ExpressionEngine CMS.  The content is search engine friendly and loaded through AJAX for a seamless user experience.  The site also has a built-in ad management system and an auto image processor that recognizes each sections needs and then reduces and crops as required.

 

 

 

 

 

 

Please check out http://www.edgemagazine.com for the latest issue!

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.2633
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization

IBEW Local 22 Job Calls Bid System

The IBEW Local 22 approached 92 West on expanding their existing mobile application and website (done by us :) to include an electronic version of their current paperwork driven job call system.  The end intent is to completely remove the paper system and automate the process entirely online.

Through collaboration and a thorough mapping of the existing system, we were able to create a job call bidding system for all union members to apply for jobs through the IBEW Local 22.  The system stores all records of out of work placement, bidding history, and sends notifications of winning bids through SMS as well as e-mail.

The job calls system is not limited to the mobile app and can be accessed through http://www.ibew22jobcalls.com/ for those without an iPhone, iPad, Tablet or Android device.

For questions or additional details on how you can have your own utility app please contact 92 West today!

Contact 92 West today for a quote or more information on identity, print, web, mobile or seo today!

92 West | We’re in the Ideas Business

13504 Stevens Street
Suite C
Omaha, Nebraska 68137
t. 402.620.2633
http://www.92west.com

92 West‘s Portfolio & Advertising / Marketing Services:

Logo Design | Graphic Design | Web Design / Web Development | Photography | Search Engine Optimization