92 West was tasked with updating Footprints Asset Management and Research’s existing brand and also incorporate that brand into their new Mutual Fund; Discover Value Fund.
Our initial discovery process took us through FAMR’s investment philosophy of Absolute Value investing. At the heart of which is the principle that price and value are not one and the same. Market exaggeration, oversimplification, and neglect, as stated by Graham and Dodd, go a long way to obscure an investment’s true value. Truly, the goal of Absolute Value investing is to discern an investment’s inherent worth despite the noise and emotion of the market.
This core belief is what drives Footprints Asset Management and Research and our understanding of this process guided us through the branding process and is reflected in the Footprints Fund logo as well as both websites and collateral material.
Stationary Package Design
At 92 West, we are simply in the idea business.
13504 Stevens Street
Omaha, Nebraska 68137