Up, up and away?
FCB Paris plans to ship considered one of its creatives into area. The company will use virtually 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski towards heaven. The 25-yr-previous copywriter is the lightest member of the artistic employees at 114 kilos, in all probability 113 if he shaves—and his weight, we're advised, makes him the right selection for this publicity stunt.
Since March 10, for each like on its Facebook page, the company has inflated a balloon at its workplaces on the Champs-Elysées to help the mission, calculating someway that it’ll take precisely 36,895 to get the job completed. (The web page has P,200 likes general, so there's a stratospheric option to go.) FCB says the exact launch date is … sigh … up within the air. #GoodLuckBaptiste is the hashtag.
Balloons? Sounds like scorching air to me. And the truth that the company emailed a PDF press launch makes me doubt its technical prowess. Besides, if we're going to banish an advert exec from the planet, I assume everybody agrees Donny Deutsch must be the one to go. (Kidding, in fact. He's got a new TV show, and who isn't psyched about that?)
Bon probability, Baptiste! Though you’ll be risking your very existence on this fateful voyage, it nonetheless beats filling out timesheets and assembly with shoppers.
"Dying isn’t an choice," Szuwarski tells AdFreak. "At least, for me it is not!"