Category: Advertising & Branding

Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page



Up, up and away?

FCB Paris plans to ship considered one of its creatives into area. The company will use virtually 37,000 balloons to hoist intrepid advernaut Baptiste Szuwarski towards heaven. The 25-yr-previous copywriter is the lightest member of the artistic employees at 114 kilos, in all probability 113 if he shaves—and his weight, we're advised, makes him the right selection for this publicity stunt.

Since March 10, for each like on its Facebook page, the company has inflated a balloon at its workplaces on the Champs-Elysées to help the mission, calculating someway that it’ll take precisely 36,895 to get the job completed. (The web page has P,200 likes general, so there's a stratospheric option to go.) FCB says the exact launch date is … sigh … up within the air. #GoodLuckBaptiste is the hashtag.

Balloons? Sounds like scorching air to me. And the truth that the company emailed a PDF press launch makes me doubt its technical prowess. Besides, if we're going to banish an advert exec from the planet, I assume everybody agrees Donny Deutsch must be the one to go. (Kidding, in fact. He's got a new TV show, and who isn't psyched about that?)

Bon probability, Baptiste! Though you’ll be risking your very existence on this fateful voyage, it nonetheless beats filling out timesheets and assembly with shoppers.

"Dying isn’t an choice," Szuwarski tells AdFreak. "At least, for me it is not!"







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3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen



Your cranky straight-speaking grandmother won’t assume a lot of diesel engines, however Volkswagen would really like her—and also you—to rethink.

"Old Wives Tales," a brand new marketing campaign from Deutsch LA for the automaker's Passat TDI, options the Golden Sisters, who rose to fame with their salty commentary on Kim Kardashian's sex tape again in 2012. Now, the trio are driving round in a VW, sounding off on diesel automobiles—and getting it fallacious.

They weigh in on rappers (dismissively, in fact) and play "Who's on First" with the query of whether or not the automotive is even operating—as a result of aren't diesel engines alleged to be loud? While in search of a fuel station, they begin obsessing over meals—Italian, on this case (the actual-life siblings have been all born Conticchio, in the Bronx)—although their heritage might, in lots of moments, simply as simply be one other number of old, white and loud.

In different phrases, the 4 spots are all set items that showcase a sure sort of gleefully abrasive allure—a shtick that may attraction greatest to the demographic that is aware of and loves the caricature. It's a pleasant car for the message. People who bear these misconceptions are probably extra involved with quantity than accuracy, so don't be like them (even in the event you assume they're humorous).

The greatest second by far is an in depth-up of what is perhaps the world's ugliest canine (a cameo that deserves credit score for additional chopping towards the grain of everybody all over the place placing lovable puppies of their advertisements). And in a discovery on which extra mercenary manufacturers ought to capitalize, it seems even advertising hashtags like #tunameltsmyheart are much less obnoxious when yelled by an previous lady—in all probability since you don't have a selection however to forgive them for being tacky.

CREDITS
Client: Volkswagen
Agency: Deutsch LA
Chief Creative Officer: Pete Favat
Chief Digital Officer: Winston Binch
Executive Creative Director: Todd Riddle
Digital Executive Creative Director: Jerome Austria
Group Creative Directors: Heath Pochucha, Tom Pettus
Art Director: Alice Blastorah
Copywriters: Shiran Teitelbaum, William Sawyer
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Erik Press
Integrated Producer: Win Bates
Group Account Directors: Tom Else, Monica Jungbeck
Account Director: Alex Gross
Account Supervisor: Aleks Rzeznik
Account Executive: Ashley Broughman
Director of Product Information: Jason Clark
Product Information Supervisor: Eddie Chae
Chief Strategy Officer: Colin Drummond
Senior Digital Strategist: Brendon Volpe
Group Planning Director: Susie Lyons
Director of Integrated Business Affairs: Abilino Guillermo
Group Director of Integrated Business Affairs: Gabriela Farias
Business Affairs Manager: Jade McAdams
Director or Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Courtney Tylka
Production Company: LMNO Productions
Director: Eric Schotz
Executive Producer: Ed Horwitz
Editing: Union Editorial
Editor: Paul Plew
Assistant Editor: Otto Mertins
President: Michael Raimondi
Senior Producer: Rob McCool
Postproduction, Sound Studio: Resolution
Producer: Logan Aires
Mixer: Milos Zivkovic







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Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick's Day



Liam Neeson is an enormous softy when it comes St. Patrick's Day.

The robust-man actor offers a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his homeland.

"Every yr, on St. Patrick's Day, the world goes inexperienced," he begins, as landmarks just like the Leaning Tower of Pisa, Sydney Opera House and Paris' Moulin Rouge, all lit in emerald hues, flash by. "But right here in Ireland," he continues, "every single day is bathed in inexperienced."

We're handled to photographs of rugged coasts, crescent hills and verdant forests, together with metropolis scenes of bustling nightlife, purchasing and parades. #GoGreen4PatricksDay is the hashtag.

What can be a beautiful if predictable spot actually shines because of Neeson's earnest, nuanced narration. The Oscar nominee offers a degree of emotional resonance and authenticity typically missing from tourism work. Being Liam Neeson, his supply continues to be intense and penetrating, although he sounds legitimately happy to be speaking up the inexperienced.

Though I sort of miss the smoldering murderousness he conveys when seeing red.







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Durex Discovers Sexy Smartphone Technology That Helps Couples Get Closer in Bed



There's a lot of attractive smartphone performance on the market, however not an excessive amount of that's truly sexual. But now, Durex claims to have found telephone know-how that helps couples get nearer within the bed room.

Check out the video under, which has notched a powerful 21 million views in simply 5 days. Seems individuals are craving tech-enhanced intercourse—or maybe its reverse.

The marketing campaign additionally helps this event occurring later this month.







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Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears



Well, that is sneaky—and for some, heartbreaking.

Tinder customers on the SXSW pageant on Saturday have been encountering a horny 25-yr-previous lady named Ava on the courting app. A good friend of ours made a match together with her, and shortly they have been have a dialog over textual content message.

But when he opened up Ava's Instagram, it turned clear one thing was amiss. There was one photograph and one video, each selling Ex Machina, a sci-fi movie that simply happened to be premiering Saturday night time right here in Austin. The hyperlink in her bio went to the movie's web site. And it seems the lady within the photographs is Swedish actress Alicia Vikander, who performs a man-made intelligence within the film.

In a approach, it's fairly sensible. Only on reflection do you understand that Ava's questions are a few robotic eager to know what it's wish to be human.

It's additionally fairly invasive, and a few will name it spammy. (If you consider it, it's solely a step above Tinder's porn bots.) Our pal—whose texts above, we will attest, have been completely heartfelt—discovered it impressively misleading, and shared the dialog with others. But he was additionally just a little crestfallen.

It "toyed with my feelings so arduous," he says.







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This Art Director's Tinder Is Ridiculously Heroic, but Is It Getting Him Any Dates?



Perhaps Jude Senese will discover love in Austin this week, as he roams forlornly round SXSW. Because, frankly, issues simply aren't going that nicely in Boston—although not for lack of making an attempt.

Senese, 31, an affiliate artistic director at Hill Holliday, has one of many extra colourful Tinder profiles on the market, that includes himself in heroic poses in all types of ridiculous photograph illustrations. AdFreak caught up with Senese to find out what, precisely, he was considering.

"I got here up with the thought when I was chatting with some buddies concerning the app. Everyone appeared to be taking it approach too critical, and I thought I'd have slightly enjoyable with it," he says.

And how did he decide these particular ludicrous situations? "I tried to think about my viewers for a number of, so I figured Beyoncé and puppies would do nicely," he says. "The Game of Thrones one was a no brainer as soon as I noticed that picture. As for the area pizza and ribbon dance—these simply felt proper and I in all probability laughed the toughest making them."

The area pizza one is "simply particular," he provides. "Funnily sufficient, I really feel like every [image] presents a delicate glimpse into who I actually am."

So, how is it doing? Surely he's having a tough time holding the women again.

"Oh, it's doing terribly," he says. "I've had some matches, to which I'd wish to thank for swiping proper, however I assume most women simply assume I'm loopy. Zero dates. I did get one marriage proposal on Reddit although, so I have that going for me."

Senese—who says he's truly in Austin in search of "just a little inspiration," and never for love—has formidable objectives for the Tinder undertaking, although.

"I'm simply making an attempt to have some enjoyable and land a date with Kristen Wiig," he says. "Figured this was my greatest guess to get her consideration."







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Infographic: Your Guide to Having a One-Night Stand at SXSW



Are you in Austin this week principally simply to bag a number of one-night time stands? Luckily, advert company Mistress has provide you with the last word information to informal intercourse on the pageant. (This is sort of becoming, given the company's Ashley Madison-ish identify.)

Whatever your most popular meaningless-intercourse associate—the millennial marketer, the teenager CEO, the lifehacker, the "Christian Grey enterprise capitalist," the trigger marketer—this infographic will train you tips on how to search them out, and discover their weak spots.

They've even included the periods every of them are more likely to attend.

Have at it, you filthy canine.

Click the picture to enlarge.







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How to Make a Great Radio Ad, Now That You Know How to Make a Terrible One



The Radio Mercury Awards just lately made a two-part video about "Things We Don't Want to Hear in a Radio Ad." In my writeup, I needed to know what they do need to hear in a radio advert. And pricey God, they really listened to me. (This stands out as the most affect I've ever had over something. I am hyperventilating and will in all probability lie down.)

While I go mad with energy, it is best to watch unshaven Mercury chief decide Jim Elliott clarify what makes an excellent radio advert. His reply? "Undeniable human fact." Kind of a tall order, however that simply means good writing and sharp concepts that reap the benefits of the medium.

Thanks for the clarification, Jim! (That wasn't sarcastic, I actually do recognize it.) The video additionally lists the explanations individuals ought to attempt for an award this yr. "Skrilla" and "hooch," presumably free, are amongst them.

And should you missed the "Things We Don't Want to Hear in a Radio Ad" movies, verify them out under.

CREDITS
Client: Radio Advertising Bureau
On Camera: Jim Elliott
Director: Kevin S. Frech
Production Company: Logical Chaos
Editor: Nick Fehver







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Britain's Royals Bumble Their Way Through Mother's Day in Charming Spot for Body Shop



When it involves celebrating Mother's Day, it seems the British royal household is simply as inept as everybody else.  

That, at the least, is the joke on the coronary heart of a brand new D.T. advert from cosmetics firm The Body Shop. Impersonators enjoying Prince Charles; his spouse, Camilla; his son Prince Harry; and Queen Elizabeth II's well-known Welsh Corgis all fumble their means, collectively, via the prep for Her Majesty's huge day.

That means mangling the wrapping on the presents and burning the toast, amongst different misfortunes—Prince Harry and the Union Jack make a joint cameo, however are least invested within the proceedings.

Created by company Mr. President, it's a foolish, candy concept that pokes mild enjoyable on the household (Charles doesn't take off his double-breasted go well with jacket for something) and the vacation, whereas additionally primarily pushing two considerably opposite arguments that find yourself assembly someplace within the center—the royals are identical to another household, and some other household can deal with its mother like a royal.

In different phrases, don't really feel dangerous in the event you're helpless within the kitchen when it's time to convey your personal mom breakfast in mattress. Though it's fairly protected to say that she—and the queen—would in all probability want the cooks at Buckingham Palace made it. 

Via ItsNiceThat.







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It's Funny When Celebs Read Mean Tweets. Here's What Happens When Kids Read Them



"Celebrities Read Mean Tweets" is one in every of Jimmy Kimmel's hottest segments. It's been spoofed right here and there—even by ad agencies. But now, Canadian company John St. takes the theme in a little bit of a unique path with "Kids Read Mean Tweets."

Check it out right here:

"It's straightforward to chuckle at wealthy celebrities studying a number of the horrible issues individuals have stated about them on-line. We condone it. We even enjoy it," the advertiser, Canadian Safe School Network, say in a press launch. "But this similar conduct is popping virtually forty % of Canadian youngsters into victims of cyberbullying. It's a rising epidemic that invades their lives and leaves many feeling like there's no method out."

The shopper has even began an Indiegogo marketing campaign to boost cash, all of which can go into shopping for on-line video so the spot could be seen by extra individuals.

CREDITS
Client: Canadian Safe School Network
Agency: John St, Canada
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Creative Director: Niall Kelly
Copywriters: Kohl Forsberg, Jacob Greer
Art Directors: Jenny Luong, Denver Eastman
Agency Producers: Madison Papple, Cas Binnington
Account Supervisor: Matty Bendavid
Digital Strategy: Adam Ferraro, Michael Nurse
Community Manager: Jacqueline Parker
Production Company: OPC
Director: Chris Woods
Director of Photography: James Gardner
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault
Line Producer: Dwight Phipps
Editorial: Saints Editorial
Editor: Mark Paiva
Editorial Executive Producer: Stephanie Hickman
Editorial Producer: Ardith Birchall
VFX, Online & Finishing: The Vanity
Colourist: Andrew Exworth
Flame Artist: Naveen Srivastava
VFX Executive Producer: Stephanie Pennington
Audio Post Facility: Eggplant Collective
Audio Director / Composer: Adam Damelin
Audio Head of Production: Nicola Treadgold







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Kevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon?



Kevin Bacon has traded off the entire "six levels" issues in advertisements for years. Now it's time to place the Bacon to work.

And that he does in an amusing if apparent marketing campaign from Grey New York selling eggs on behalf of the American Egg Board. Because in any case, no one is aware of eggs higher than bacon. Or Bacon.

The on-line video will get surprisingly suggestive, as Kevin places up with some heavy flirting from a married lady who discovers him simply mendacity on her counter at some point. And the spot doesn't tire of puns, although Kevin claims to not take pleasure in them.

He does take pleasure in his eggs, nevertheless.

"With a final identify like Bacon, I'm the apparent selection, and I'm excited to be part of the brand new Incredible Edible Egg marketing campaign," Bacon says in a press release. "I just like the creativity behind the thought, and I've all the time been an enormous fan of eggs. They're a dietary powerhouse and I by no means get uninterested in them as a result of there are such a lot of methods you possibly can eat them."

Per-capita egg consumption grew to 260 in 2014, a rise of greater than a dozen during the last 5 years, based on the USDA. The superstar advert marketing campaign is designed to maintain that momentum going.

"Kevin Bacon brings actual star energy to the world of eggs and we expect shoppers are going to like this intelligent new model of bacon and eggs," says Kevin Burkum, the American Egg Board's svp of selling. "And there's no higher time to speak about eggs with consumption at its highest degree in three many years and Easter proper across the nook."

See the print advert under.

CREDITS
Client: American Egg Board
Spot: "Side of Kevin"
Agency: Grey New York
Chief Creative Officer: Tor Myhren (Global) / Andreas Dahlqvist (New York)
Creative Directors: Ari Halper (Executive Creative Director), Steve Krauss (Executive Creative Director), Brad Mancuso, Susan LaScala Wood
Art Directors: Jay Hunt / Pete Gosselin, Matt DeCoste
Copywriters: Jay Hunt / Pete Gosselin
Agency Producer: Perry Kornblum
Production Company (location): Moxie Pictures (LA)
Director: Martin Granger
Director of Photography: Alar Kivilo
Editor (individual & firm): Alex Cohan / Vision Post
Music/Sound Design (individual & firm): Matt Baker / Vision Post
Principal Talent: Kevin Bacon, Geneva Carr, Jeff Wiens







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Take a Tour of Lego's Simpsons Kwik-E-Mart Set Before It's Unveiled at SXSW



One of the good branded buildings at SXSW this yr might be notably troublesome to get into. That's as a result of it's solely H inches excessive, 14 inches large and 10 inches deep. A'oh!

Having had nice success with its first Simpsons development set and minifigures, Lego will bodily unveil its new Simpsons product at SXSW on Friday—the long-lasting Kwik-D-Mart featured commonly within the present.

The set goes on sale May M. For arduous-core followers of the Fox cartoon, it's a treasure trove. And it additionally has Easter eggs for Lego followers, together with very uncommon darkish orange bricks.

Among its extra fascinating options:

• Six minifigures: Homer Simpson, Bart Simpson, Marge Simpson, Apu Nahasapeemapetilon, Chief Wiggum and Snake (aka Jailbird)
• Opening rear partitions, a detachable roof with secret vegetable backyard, Kwik-W-Mart signage, mild-blue partitions, dusty blue flooring, turquoise welcome mat, cabinets, refrigerated instances, counter, Buzz Cola soda fountain, juice dispensers, espresso machine, two arcade video games, ATM, crates of Powersauce bars, surveillance cameras, rear storage closet with a rat, cheese, rat gap and an exit door
• Shelves that includes magnificence merchandise, diapers, pet food, pastries, fruits, greens and extra—together with Krusty-S's and Chef Lonelyheart's Soup for One
• Refrigerator cupboards with quite a lot of drinks together with cans of Buzz Cola … and frozen Jasper
• Counter with a money register, journal and card show, lottery machine, scorching canine oven, donut show and a Squishee dispenser with two Squishees
• Chief Wiggum's police automotive that includes a gap trunk, detachable roof and area for 3 minifigures

Many extra pics under.







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Whole Neighborhood Learns Sign Language to Surprise Deaf Resident in Samsung Ad



Samsung Turkey has launched an internet site with a video name middle for the listening to impaired, and it's introduced it with fairly the stunt.

In the video under, titled "The Most Emotional Surprise of the Year," we comply with Muharrem, a listening to-impaired man, via his morning routine. A month of preparation (together with signal language coaching) and lots of cameras later, Muharrem goes by means of the town and is greeted by individuals who can talk identical to he does.

It ends with Muharrem approaching a big display, with a lady signing to him "A world with out limitations is our dream as properly." She declares the video name middle for the listening to impaired, after which the "gotcha" second occurs.

Lot of tears. From Muharrem and perhaps a viewer or two.







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14 People Who Are So Over SXSW Before It Even Starts



Here we’re, lower than 24 hours from the spectacle that’s SXSW. As the minions descend on Austin, and the remainder of the world gawks from afar, there's a vocal contingent who actually can't even.

A wholesome disdain for SXSW has developed in recent times, and appears to be hitting a crescendo, oh, proper about now. Below, take a look at some snark-laden tweets from people who find themselves going, can't go—or are already there however would quite be anyplace else.

See you in Austin, haters!















Good previous Colin Hanks. At least somebody's completely happy to be right here!







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Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content



A few weeks in the past, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's much more the place that got here from—in numerous different media.

The "Friends" marketing campaign additionally consists of Facebook and Instagram advertisements, outside billboards, print advertisements and off-Facebook digital promoting to attach with individuals at totally different factors of their day, each on and off the social community itself.

AdFreak's unique take a look at the billboards exhibits how putting they’re—easy and really properly artwork directed, with nice snapshots of pals framed by the phrase itself, subsequent to a verify mark. A small Facebook icon is the one branding, once more displaying the model's newfound confidence as an advertiser. (It's an iconic model by now, and is lastly appearing like one.)

The digital expertise is fascinating, too. The website, friends.fb.co, together with all types of clickable content material—resulting in quirky little movies and pictures, all of that are sharable on Facebook with a click on.

Facebook may even be available at SXSW Interactive this weekend, partnering with Turner Sports to broadcast the Selection Sunday celebration at Turner's stay NCAA March Madness Bracket Lounge. The Facebook Live present can be streamed on the NCAA March Madness Facebook page at S p.m. CT on Sunday.

See extra of the Facebook billboards under.







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