Branding is the Convergence of Language and Intent

At ninety two West certainly one of our core focuses is on the
convergence of language and model. If you’re in search of a confirmed companion to assist information you thru the waters of branding your agency then we might be joyful to speak in your objectives and what issues you’re dealing with together with your present id.

Need extra info on what branding is? Great!

With model improvement we key on a number of angles of strategy, however actually it boils down to 6 key elements.

  1. Naming
  2. Strategy & Story
  3. Copywriting
  4. Brand Messaging
  5. Brand Voice
  6. Taglines

Naming. It’s a should to get it proper the primary time.

Why does a reputation matter?

Your model identify lies on the middle of every part your enterprise entails which is why it’s necessary that you simply get it proper from the onset. This is how others determine together with your agency or maybe you personally. Frankly, you don’t need to get right into a state of affairs the place you’re pressured to vary it later as this will pose fairly a big problem to your corporation and the way clients understand you.

ninety two West, we assist you in all forms of model identify improvement together with naming corporations, occasions, providers, campaigns and extra. This has seen us become involved in naming quite a few manufacturers for almost all sectors in several elements of the nation.

Below are the seven key steps we comply with in our naming – though we are sometimes versatile and may thus alter the method relying on specific shopper’s wants.

Branding Brief

This includes getting some primary information and supplies wanted from the shopper with reference to what we’re naming.


We conduct competitors evaluation, craft a naming technique earlier than getting right down to brainstorming.

Discuss and Verify

Here, we get again to the shopper and share with them our findings and the technique we goal to undertake going ahead. This helps to make sure that we’re on the identical web page.

Brand Development

At this stage, we unleash our artistic magic. With this, we’re capable of generate numerous names to select from.


Once we’ve compiled an inventory of attainable names, we display them for linguistic viability, URL availability, in addition to logos.


We formally current all of the viable names whereas additionally explaining how every can be utilized optimally.


Finally, we allow you to make the ultimate choice. Still, we’re out there anytime you want our counsel.

Keeping your Options Open

We’ve all the time aimed to stay as versatile as potential which is why we’re capable of match most budgets, tasks, and timing. With that in thoughts we provide quite a lot of providers together with linguistic catastrophe checks, tradition acceptability evaluations amongst others and may join you with the suitable events to do international trademark screening . This method, we’re in a position that will help you step into the market with the strongest model potential.

Strategies and Stories

ninety two West, we’re of the opinion that your model’s essence entails your worldview, character, promise, and values.

Crafting Your Story

Having challenges relaying your message to the world? You’re not alone. Luckily, we’re right here that will help you.

Our goal is to uncover your core strengths and use your imaginative and prescient for your small business that will help you create a strong technique that caters for all key elements of your model.

We’ll help you inform it like it’s…

Let’s face it. We all love partaking tales. Indeed, most of at this time’s cultures have been formed by tales advised hundreds of years in the past and handed down by means of generations. In the enterprise setting, it’s the distinctive tales manufacturers give that assist to distinguish them from their rivals.

Ours, subsequently, is to information you in strategically creating interactive tales that interact your viewers, seize their hearts and talk who you actually are; thus why your model issues.

Brand Copywriting

Let us information you in crafting the appropriate message, within the tone / voice, to the correct audience and on the proper time.

Our Approach to Copywriting — The Road to Home

We intend to inform tales that simply interact your audience whereas additionally defining your model. Engaging your viewers. Telling them why they need to consider in you and the way you differentiate your self from the competitors.

Our love for copy is why we’ve introduced collectively a formattable group of gifted writers that will help you dig deep; attending to the underside of what your communications must be profitable. Our intent is to craft phrases that work; polished content material, story pushed… content material that works for your enterprise, your web site and past.

Helping you Achieve your Communications Objectives: How can we get there?

First, we make it easier to formulate guiding rules to comply with when constructing your model and connecting together with your viewers. This approach, you’re capable of study what actually makes you tick and in addition perceive how one can make your viewers select you over the competitors.

Together, we’ll unearth all of your communication wants and finally help you create a transparent message that your viewers loves.

Brand Messaging

What issues is whether or not your model is ready to ship a message that your distinctive viewers can relate to.

Your model communicates to totally different stakeholders every day together with the media, staff, and most significantly the shoppers. However, you’ll hardly discover a one-go well with-all message for all these entities. Indeed, messaging is about discovering an appropriate language that engages a selected viewers and finally remaining related to their distinctive wants.

ninety two West, we consider in serving to you develop a compelling messaging technique that aligns completely together with your core model values whereas additionally resonating seamlessly together with your goal audiences. We obtain this by way of organizing workshops and discussions with you in addition to offering you with the fitting instruments that allow your organization talk meaningfully throughout all the key channels.

Brand Voice

How efficient is your model’s tone in capturing its distinctive essence and your viewers consideration?

Want to draw clients to your model? Mind the voice of your model. As such, set strategic model voice tips which allow you to talk in an simply recognizable tone throughout numerous channels of communication that you simply use.

Think of it like this… if messaging is what you say, your voice is HOW YOU SAY IT (all caps means one thing… it won’t be proper… however it’s a transparent instance). Is your model heat? Clever? Cutting Edge? Calm? The approach we converse typically determines notion. This is true with model communication as nicely; constant tone throughout all factors of contact.

ninety two West, we allow you to outline how your model speaks to your viewers by creating a particular model voice whereas that leverages a sound technique with confirmed techniques; bringing your voice to life. Our final objective is to allow each your inner groups and the exterior companions converse in a single recognizable tone throughout all model channels.


How about we seize your model’s whole story in lower than 4 phrases that wow?

Looking for a tagline or slogan that buyers can simply memorize and relate to your enterprise any time they hear it? We can help you craft this extremely highly effective software. With it, you’ll have the ability to categorical your imaginative and prescient, place your model, and even describe what your viewers can anticipate from your small business within the fewest potential phrases.

Delivering Above the Obvious

Considering that every tagline undertaking is exclusive in its personal method, we’ve discovered to all the time begin with an open thoughts. In reality, for tagline improvement, we comply with a S-step improvement strategy (one other article for an additional day) that mirrors our naming course of as described earlier. However, we will nonetheless tailor this course of in order that it matches your distinctive wants.

I hope this was informative and helped give form to the overarching course of that’s model improvement.

Now my pitch (you knew it was coming proper smile)

Looking for a good branding companion? Check out how we might help you meet your objectives by creating an strategy that works together with your model and speaks the language that drives house the message that you’re nice and are value motion.

Give us a shout at 402.620.2633 or fill out a fast type to
request pricing and set-up a gathering. Truly to hone your message we have to perceive your branding issues which can drive questions and ship the answer.

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