In the age of social networking online it would be in a companies best interest to take an active role in these new media outlets. Blogging is a fast and effective way to present our knowledge to a vast audience that may not be looking for your firm; finding us through a natural search rather than our staff pushing it to them. It establishes additional creditability and allows our current clients, future employees and potential clients to read a more personal message on services that they may have not known that your firm provides.
I would also concede that these information and media outlets are not a replacement of your efforts at your domain, but as a compliment to your online presence. I would also state that the following items are “nice-to-have” and not a “need-to-have” in our business model. With that said, I’ve included some of the benefits to the following:
Twitter: Online mini-blogging site.
a) User can update users on a minute by minute bases from their browser
b) Additional links to hdrinc.com is an added SEO benefit
c) Allows for an informal connection of our professionals to their peers
d) Search engine friendly content
e) RSS (Real Simple Syndication) feed can be subscribed to
Blogging: Text / Image based posts where commenting is allowed in a public or private forum
a) Allows for staff to publish their thoughts on work / theory
b) Establishes your professionals as the experts in their peers / clients eyes
c) Additional links to www.92west.com (example) is an added SEO benefit
d) Blogging on specific topics can pull potential clients to your firm and build awareness of your capabilities
e) Search engine friendly content
f) RSS (Real Simple Syndication) feed can be subscribed to
Podcasting: Video or MP3 file posted on Blog
a) Establishes your professionals as the experts in their peers / clients eyes
b) Specific topics can be presented in a formal or non-formal setting
c) Topics can be downloaded for future use which will benefit your firm’s brand awareness
Just my thoughts on it :).